Careers

Experience: 2-3 Years

Job description

• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Constantly optimise marketing activities to improve return on investment
• Source and implement the most effective keywords, measure keyword performance, and optimise campaigns based on them.
• Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimise marketing effectiveness.
• Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
• Manage ad placements, target the relevant interests and topics and use Google’s in-market audiences for search ads.
• Use multi-touch attribution to track touchpoints across the funnel, which will help maximise Pay-Per-Click (PPC) campaign effectiveness.
• Explore new marketing opportunities such as social media channels, apps, ad formats, etc.
• Allocate budgets and analyse and recommend modifications to ad spends
• Collaborate with marketing teams to guide A/B creative tests, and incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
• Optimise marketing budgets to maximise Cost per Acquisition (CPA) and efficiently scale new customers.

Role : Performance Marketing Manager

Industry Type : Management Consulting

Functional Area : Marketing & Communication

Employment Type : Full Time, Permanent 

Role Category :Digital Marketing

Education

UG :Any Graduate

PG :Any Postgraduate

Experience : 5+ years

Roles and Responsibilities Idealisation, conceptualization and Design of Ad creatives, playbooks, infographics, presentations.

Sk

ills and experience: – Graduate in any field – Professional certification in creative designing tools is preferred – In depth ability and expertise in Adobe Creative Suite 6 or upwards- PhotoShop , In-Design, Illustrator , corel draw etc . 

Role : Graphic Designer 

Industry Type : Advertising & Marketing 

Functional Area : Design 

Employment Type : Full Time, Permanent

Experience – 5-7 Years

• Manage the daily operations of existing as well as newly acquired accounts.
• Define and initiate projects, manage cost, schedule and performance of projects while working to ensure the ultimate success and acceptance of the Digital Strategy for the brand.
• Managing clients Google analytics for measuring incremental impact in unique visitors, page views and funnel analysis.
• Successfully increasing client website visibility & traffic through Organic searches & SMO activities.
• Maintaining day-to-day contact with the Sales team for SEM, SEO, SMO & Media Buying Campaigns.
• Exceeding clients expectations with high service & delivery quality.
• Breaking down “client briefs” for the team. Briefing the requirements and guidelines into clear actionable and providing possible solutions with content, creative & technical teams.
• Working closely with Brand Managers to plan and implement all online marketing campaigns including digital campaign collaterals.
• Track, analyse and summarise campaign results and progress. Monitoring resource productivity periodically to ensure high team efficiency and better turnaround times for project completion.
• Knowledge sharing with the internal team on the various innovations and campaigns that are being done across the industry.
• Resource allocation, billing, invoicing management, vendor coordination and tie ups to fulfil brand requirements.
• Creating, maintaining and enhancing relationships with all clients. New Business Acquisition, instrumental in “Client Pitch & Acquisition” for high potential clients and continuously exploring new sales and marketing channels.
• Competitor Benchmarking, Researching and Strategic Inputs for monthly reviews on brands, thus contributing ideas to grow clients business.
• Monitoring the accounts throughout the life cycle for campaign performance, new business opportunities, client retention and nurturing.
• Qualification Required : Graduate/Post Graduate in any field with advertising industry background.
• Other / Special Requirements: Creative thinking, analytical and problem solving. Strong interpersonal and Communication Skills. Ability to collaborate effectively. Ability to manage projects to successful completion, multi-task, and work within tight deadlines. Sound business acumen, strategic skills and negotiation skills. Demonstrated expertise in all MS Office programs.