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We help brandsREVERSE ENGINEER

their growth by 100X

We are a growth marketing agency that helps ecommerce brands compound their growth by 100X through our proprietary frameworks

SCALE UP STAGE - framework

Achieve Product Market Fit

Optimising Cost per Acquisition

DRIVE NEW
CUSTOMERS​

Exploring new channels to test

Optimizing processes & automation

GROWTH STAGE - FRAMEWORK

Instilling a growth marketing culture

Supporting internal teams to drive rapid growth

Advising or integrating tech infrastructure

Digital Transformation

Challenges of
Ecommerce Brands in INDIA

How to sell without
giving discounts

Discounts on ecommerce marketplaces and individual stores is the biggest challenge of running a business in INDIA. Matter of fact is Google trends show BEST as the most searched keyword rather than price or cheap. Challenge is not the price but creating the right perspective about your brand.
HOW TO SELL WITHOUT GIVING DISCOUNTS | GROWTH INTERACTIVE
LOW CART VALUE KILLING YOUR ROAS | GROWTH INTERACTIVE

Low cart value
killing your ROAS

Pricing and bundling products is a science. Understanding data and buying behaviour patterns of the customers across multiple geographies and demographics can be an overwhelming task and often huge mistakes are committed when decisions are taken based on assumptions.

Unable to find
Product Market Fit

Multiple categories and thousands of different SKU’s makes it almost impossible to find the right market and customer to target. According to the best marketers, finding the right market for the product in ecommerce in INDIA is a continuous process and best left to experts.
UNABLE TO FIND PRODUCT MARKET FIT | GROWTH INTERACTIVE
COMMISSIONS ON MARKETPLACE ARE VERY HIGH | GROWTH INTERACTIVE

How to increase LifeTime Value of customer

Multiple categories and thousands of different SKU’s makes it almost impossible to find the right market and customer to target. According to the best marketers, finding the right market for the product in ecommerce in INDIA is a continuous process and best left to experts.

Unable to Measure
and Analyze Data

Analysing data and deriving actionable insights to grow the business is a daunting task. Especially in the ecommerce business where there are various data points to look at and one can get easily confused between relevant and irrelevant data. If you do not have the right resources to look at data points and derive actionable insights, you might end up making a lot of wrong decisions and might have to close your shop and run away.
UNABLE TO MEASURE AND ANALYZE DATA | GROWTH INTERACTIVE
MARKETPLACE RETURNS HURTING BOTTOM LINES | GROWTH INTERACTIVE

Marketplace Returns hurting bottom lines

Brands over a period of time have understood that marketplaces are winning customers at the cost of the brand. The no hassle return policy of marketplaces is something they have an agreement with their customers which we are supposed to honour and compromise on the quality of the product.

Commissions on marketplace are very high

Leveraging a marketplace to understand the dynamics about the market in the scale up stage doesn’t hurt the business. But in the long run business has to focus on creating a brand and focusing on building a community. Digital channels are open and same for all.
HOW TO INCREASE LIFETIME VALUE OF CUSTOMER | GROWTH INTERACTIVE
STUCK WITH MARKETPLACE DISCOUNT WAR | GROWTH INTERACTIVE

Stuck with Marketplace Discount War

Every business is fighting a war of its own. Hence the pricing of the same products from different companies can be absolutely at different levels. Some random brands stock Clearance Sale can affect the sales of your brand or how your brand is perceived. In a lot of cases marketplaces use good brands to sell products of vendors who are offering more fees to the marketplace.

services

GROWTH
MARKETING

Rapid growth requires a data driven, customer centric and constant innovation mindset and frameworks that are tried tested and recommended. Over the years we have mastered the mindsets and frameworks and developed our proprietary frameworks to help emerging brands solve the biggest challenges of the hyper dynamic and super transparent digital commerce industry.

Digital Transformation

Biggest “Cultural” changes happen in an organisation going through digital transformation. Managing the cultural changes and diving into the world of digital requires the right exposure and experience because there is a lot at stake. We have a step by step process to lead your organisation through the transformational journey with the least amount of friction.

BRAND
STRATEGY

Logo is not a brand. Brand is an Asset. Brand building requires a proven strategy and a step by step process from alignment of internal mindsets to building the brand personality and characteristics in accordance with the market landscape. Brand building of an ecommerce business is continuous and a challenging process because of the enormous amount of touch points.

Performance Marketing

Strategy + Execution + Continuous Experimentation to manage sustainable growth within a defined budget is not an art, it’s a Science. We are prolific readers and a group of lateral thinkers who dive deep into your business and organisation to find the hidden challenges and opportunities which most agencies miss. Devil is always in the details. Over the years we have mastered a lot of performance hacks for the most complex challenges of the ecommerce industry across categories.

Custom SEO

The site architecture of e-commerce websites is complex because of the number of categories, products (including seasonal products) and filters applied across the entire product range and most agencies don’t look at the full funnel of the optimization process. Search Engine bots have limited budgets and ecommerce websites have to make sure that the bot is crawling, indexing and ranking all pages without any difficulties within the budget.

Marketing Automation

The process of segmentation of customer profiles, analysing data and deriving actionable insights across multiple touch points of the buyer and customer journey is a complex work and requires a bunch of tools to be automated and integrated to save a huge amount of operations cost and provide amazing customer experience. The marketplace for automation tools suiting the INDIAN ecommerce businesses landscape is crowded and wrong tool selection can lead to serious repercussions.

Action Perform Successfully!!