Growth Marketing
Define Status Quo
The process starts with diving deep into historical data and auditing all your digital assets and different channels used for marketing to find all the hidden nuggets about the customer behaviour across the sales funnel. Our audit template is used by the best markers in the industry to conduct their audits.
We will define a worthy competitor and do an in depth market analysis of your brand compared to yo ur competitors. Over the years we have seen brands competing for market share from a competitor who is just way too big or way too small or the definition of competitor itself is wrong. Netflix’s competitor is sleep and Zomato’s competitor is home cooked food and not Swiggy.
Understand & Align Growth
Reverse Engineering starts here. We help you build long term sustainable roadmaps. North Star metric is defined with a minimum term of 10 years. Ecommerce in INDIA has an amazing number of challenges and without a sustainable growth roadmap, things may look real bad, real fast.
We have often met clients who want to invest heavily on marketing and are ready to burn as much as it takes to capture a dominant market share as fast as possible. The problem is that the market doesn’t grow as fast as you want it to grow. Hence, aligning your growth metrics with predictable data is the most important step, otherwise you would achieve growth and still be unhappy.
Activate Growth
Agile is the term used to define micro experiments done at a fast pace, so that results can be derived to analyse the efficiency of assumptions before burning a hole in your ad budgets. Agile experimentation will help us segment our target market, customers and understand the behaviours across geographies.
Assumptions such as kids’ wear are only bought by women and not by men, can absolutely destroy a campaign. We have often seen marketers based on some ridiculous assumptions burn money on ads without testing and analysing data. Great growth marketers understand the importance of agile experimentation and analyse data to derive actionable insights before scaling the campaigns.
Analyse - Actionable Insights
Numbers do not lie, Humans Do. Data is the ultimate truth.
But data is just a set of numbers. Marketers need to know how to analyse data and what metrics to look at what stage of the funnel. We have often come across clients who come to us for conversion rate optimization, whereas data proves that optimization is required in managing suppliers, logistics, storage etc.
Marketers with the right experience and exposure will surely know how to arrive at actionable insights out of raw data. Just this skill can turn around the fortunes of an ecommerce business.
Define Personalised Frameworks
The challenges and opportunities in ecommerce marketing are way too many and so is the data that comes from various sources of marketing across the funnel. Often marketers get overwhelmed by the data and take devastating decisions because they do not have the framework to process that data. Frameworks help marketers process the data and see through the opportunities and challenges in a systematic way.
Every business is different and the opportunities and challenges are different and hence, we personalise our proprietary frameworks to offer the best solutions for the growth of your business.
Sustainable & Compounding Growth
Consistency always wins. Digital is a challenging world because it’s super dynamic. Today’s strategies can change tomorrow and can affect the bottom lines in a big way if data is not studied and changes not brought to the growth roadmap consistently.
But since it’s digital, thank god we can measure data to the most granular level and identify challenges and opportunities quicker and take action. Marketers need to be always focused on the north star metric and make changes dynamically to make sure growth is consistent and sustainable.