Custom SEO
Ecommerce SEO is highly technical because of the dynamic nature of the business. Ecommerce sites are different in terms of structure, crawling, indexing and ranking. Hence it also presents us with a unique opportunity to optimise and rank easily. We at Growth Interactive have designed a framework to give best results.
ECOMMERCE SEO – STAGE 1
Crawling Stage
The first step is to understand the number of pages that exist on your website. E Commerce websites tend to generate a lot of pages because of various filters and sorting options of the same page. Over time there is a huge pile up of obsolete pages where google might be wasting their crawl budget.
Most engineers never know how many pages are not getting crawled by google. Engineers need to make sure that all the crawlable pages are organised in a proper site architecture and presented to Google so that all relevant pages get crawled for a particular search intent. (you can check log files for this information) Just this step can increase your site traffic by 19 times.
ECOMMERCE SEO – STAGE 2
Rendering Stage
Traditionally developers use a lot of Javascript on the website for a lot of interactions with visitors on the website. There are 2 issues with using of Javascript
- Crawl
- Render.
Hence engineers cannot determine which pages are rendered and which are not. But there are a number of tools available to help engineers with these issues and using such tools you can easily identify such pages and make changes accordingly.
ECOMMERCE SEO – STAGE 3
Indexing Stage
Once you have identified important pages that were not getting crawled and pages which were unnecessary getting crawled, your next step will be to make changes to your robots.txt file and make sure all relevant pages are getting indexed.
Only when pages are indexed, will people find it in search.
Also, access pages which are not getting indexed for keyword, content, impressions, page visits and what position they are ranking. So you can approach this problem with a different outlook.
ECOMMERCE SEO – STAGE 4
Ranking Stage
Now that pages are appearing in SERP’s, your next job is to make sure it ranks for relevant searches.
This process most engineers are well trained and have all the required expertise.
Simply check page visits, bounce rate, conversion metrics, ux and other relevant details. Identify the challenges and apply required solutions.
Once all your pages are ranking you would automatically see that the funnel is in full flow and your conversions and business growing at a rapid pace.