Modern day marketing requires innovative
approaches to
traditional problems
Traditional Acquisition Funnel
where
“Purchase is End Goal”
Traditionally marketers have looked at the marketing funnel from awareness to purchase and once the customer has passed through the last stage of the funnel, their job is done. Nothing wrong with the ideology till it lasted. It’s dirt now.
But in today’s hyper connected digital world and the ease of doing business from sourcing to delivery, the number of competitors have tremendously increased and options with customers to buy products as well and hence making the customer buy just once is not solving the problem.
Reverse Engineering the Process where Purchase is not the End Goal.
GROWING TODAY’S ECOMMERCE BUSINESS IS NOT JUST ABOUT GETTING GOOD AT CUSTOMER ACQUISITION. THE DEFINITION OF GROWTH ISN’T IN LOOKING AT SINGLE PURCHASE AS A GOAL. THAT’S A TRADER MENTALITY.
Growing today's ecommerce business is not just about getting good at customer acquisition. The definition of growth isn't in looking at single purchase as a goal. That's a trader mentality.
We have been forced to reverse engineer the entire process and holistically look at “Lifetime Value of Customer” as a factor in determining the “North Star Metric” of business.
Reversed Engineered - D6 Ecommerce Marketing Funnel for Lifetime Value of a Customer (Buyer Journey + Customer Journey)
Buyer Journey
Conversion Rate Optimization
The north star metric for buyer journey is to focus on
Conversion Rate Optimization across all the stages of the funnel.
Right from the Discovery Stage where you choose the right channels for marketing to optimizing the category and product pages to refining the checkout process. The ultimate goal is to have as little friction as possible at all stages of the buyer journey.
Customer Journey
Retention Rate Optimization
This part of the growth funnel is where you create your brand and build utmost trust of your brand with the customer to earn repeat purchase and achieve profitability of your ecommerce business.
We deploy the best strategies for amazing customer experience in this post purchase journey part of the growth funnel to make sure the customer is delighted and becomes a diplomat of our brand.
But Why Reverse Engineer the Process ?
The ease of doing business has seen a huge number of
aggregators and smaller brands into the market landscape growing rapidly. Hence, the effort, time and money to acquire every customer has drastically gone up.
Due to this the customer journey has taken a paradigm shift and the time to purchase a product has increased. This shoots up the customer acquisition cost and makes the brand acquire this cost across multiple purchases and over a long period of time
