Marketing Automation
Long term business sustainability requires personalised customer experiences across different channels of marketing. Automation helps exactly deliver that in a very cost effective way and helps organisations productivity. We at Growth Interactive help clients select and build frameworks which are human.
Increase AOV
Ecommerce business owners are always focused on acquiring new customers at a lower cost, but tend to forget one most important metric – Average Order Value. Increased focus on this metric by various marketers has seen significant increase in revenue. Simply by using a marketing automation tool you can identify the opportunities where prices of certain products during certain time intervals or days can be increased automatically without human intervention.
This is done in the offline market by keeping a ketchup bottle right next to an instant noodle packet or by offering a different discount structure over the weekend.
Increase Retention
Retention is directly connected to Customer Lifetime Value (LTV) which in today’s date for e-commerce has become the biggest metric to recover the acquisition cost and become profitable. Marketing automation softwares can help you re-engage with a sleeping customer automatically by triggering predefined messages at regular intervals to just say, “Hey, we are still alive”.
Segment Customers through the funnel
Marketing automation softwares provides a full funnel approach towards the entire customer journey. You can easily segment customers within each stage of the funnel and device different marketing strategies to grab the opportunities and address challenges quickly.
High Performing Products
Marketers tend to get overwhelmed with the sheer size of the inventory in ecommerce. Marketing automation softwares helps marketers identify the best sellers and products which need a lot more innovation to push through. Further segmenting products and matching them through the full funnel and customer journey can provide gold mines of information which can help you increase revenues drastically.
Reduce Operations Cost
Profit = Revenue – Cost. While you focus on increasing revenue, it should not happen that operations are where the pipe is leaking. Marketing automation softwares provides a lot of automations at different stages of the funnel and can help you save enormous amounts of operations cost without human error and availability.
Personalise Campaigns
We all have experienced generic emails without context just landing in our inbox and after a few attempts into junk email. Instead using automation we can personalise the entire messaging with specific products across different channels. This ensures the brand recall and increases conversions by at least 23% more.
Customer Experience
Similar type of Brands, similar product category, similar type of products, equally having the same personality and characteristics. How do you differentiate ? Customer Experience is the only way you can differentiate between brands. Marketing Automation helps you answer a lot of basic questions 24/7 and saves a lot of resources.